Questions and answers
Short answers to questions already covered by Mika’s guides. Each answer is its own page so it can be crawled and indexed on its own.
Educational material only. Mika does not guarantee search rankings or AI answer citations.
All answers
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Does Mika guarantee search rankings?
An audit can describe how a site is crawled and indexed, and it still does not sell a position.
Read →Does Mika guarantee AI citations?
A page can be ready for a careful reader to attribute a statement, and that is still not an AI citation.
Read →Is the live site technically ready to be found and understood?
SEO Health looks at technical setup, structure, and content as one track, separate from growth.
Read →Which coverage, intent depth, and markets are still unoccupied?
SEO Growth names coverage, intent depth, and markets that the site has not occupied yet.
Read →Can people find a clear, supportable answer from the site itself?
GEO Health checks understanding, evidence, and answers that a person can find on the site.
Read →Where can answer coverage and citation readiness still improve, without promising citations?
GEO Growth maps query gaps, answer gaps, citation readiness, and places the site can still expand.
Read →Is there an overall blended score?
Health and growth stay apart, and SEO and GEO stay apart, with no blended overall score.
Read →Does GEO replace SEO?
GEO is Generative Engine Optimization layered on reachable pages, not a replacement for SEO.
Read →What is an orphan page?
An orphan page is a URL that no other page on the site links to internally.
Read →What is a canonical URL?
The canonical tag should name the URL you intend to be the indexable version of the page.
Read →What is hreflang for?
Hreflang records language alternates. On this site that means en, zh-Hans, and x-default to English.
Read →Why avoid an /en/ URL prefix?
English lives at the site root and Chinese lives under /zh/, so an /en/ folder is not used.
Read →What is an XML sitemap for?
An XML sitemap declares which URLs you want listed for coverage and freshness.
Read →What is a content gap?
A content gap is a buyer question left unanswered, partial, or simply uncovered on the site.
Read →What is search intent?
Search intent labels a query as informational, commercial, or transactional.
Read →What is topic coverage?
Topic coverage means real depth on a subject, not a stack of near-duplicate URLs.
Read →What is citation readiness?
Citation readiness asks whether a careful reader could attribute a statement with less ambiguity.
Read →What is a website entity?
A website entity keeps one stable name and fact set for a company, product, place, or document.
Read →What counts as evidence for a claim?
Evidence sits next to the claim as a spec, a process, or other context a reader can verify.
Read →What is answerability?
An answerable page states who you are, what you sell, and what is claimed, without guesswork.
Read →What is a thin mirror page?
A thin mirror page is a translated shell that copies another language and skips market depth.
Read →What does a website SEO audit review?
An SEO audit reviews crawl, index, and understanding, with findings grouped by rule and sample URLs.
Read →What does crawlability mean?
A page is crawlable when robots rules, status codes, and crawl paths let a crawler reach it.
Read →How do broken internal links affect discovery?
Broken internal links send crawlers and readers down paths that waste discovery and trust.
Read →What is near-duplicate content?
Near-duplicate pages reuse one thin template and therefore do not count as separate topic coverage.
Read →What is a commercial search opportunity?
It is a query the product page can already support with specs, use cases, and proof a buyer can check.
Read →What should a product page state?
State specifications, use cases, and the proof a buyer needs before making contact.
Read →What should company information include?
Say who you are, what you sell, and where you operate, and leave the hype out.
Read →What makes a page easier to reference?
A definition, a short answer, and evidence make separate passages a reader can point to.
Read →What is a direct answer block?
It states the answer beside the product facts the answer depends on, not in a detached slogan.
Read →What does an AI search visibility audit check?
The audit checks answerability, entities, and evidence, without a promise of placement.
Read →What do open-source SEO crawlers check?
The site note maps titles, sitemaps, hreflang, duplicates, links, index directives, status codes, canonicals, and soft 404s.
Read →What does a combined SEO and GEO crawler inspect?
Inspect health, answerability, and accessibility in separate columns, and put template-level defects first.
Read →How should a source-backed page be ordered?
Put the definition first, then the short answer, the example, and the sources.
Read →How should bilingual pages share facts?
Share the same company and product facts in English at the root and Chinese under /zh/.
Read →What is an audit diagnosis blueprint?
It is the path from findings to one prioritized next action: Audit, Diagnosis, then Blueprint.
Read →Do more URLs mean SEO growth?
No. More URLs do not equal SEO growth, and thin copies are not market expansion.
Read →What is an indexation mismatch?
The sitemap lists a URL, but canonical, robots, or status does not present it as the indexable page.
Read →What is a crawl path?
A crawl path is the internal route a crawler can follow between pages on the site.
Read →Which status codes matter for crawling?
Non-success responses can stop the crawl, and soft 404s are part of the same status review.
Read →What are informational, commercial, and transactional intents?
The site uses three intent labels: informational, commercial, and transactional.
Read →What should you fix before a new market?
Align the shared facts first, and avoid copy-spam mirrors before adding a market.
Read →What is question coverage?
It maps buyer questions to pages and marks each one answered, partial, or uncovered.
Read →What is partial question coverage?
Partial means the page mentions the topic but does not answer that question directly.
Read →What are the four GEO building blocks?
The four blocks are entities, direct answers, evidence, and consistent context.
Read →What does re-audit mean?
Run the scan again after changes ship, and see whether the finding changed.
Read →What does Mika report instead of a mystery KPI?
Mika reports reasons, sample URLs, opportunities, and next actions, with four scores kept separate.
Read →What is not promised about AI Overviews?
AI Overviews are not promised, and GEO does not promise inclusion, recommendation, or citation.
Read →How do internal links support discovery?
Internal links are the routes by which pages are discovered, and pages with none are orphans.
Read →What fields should match across languages?
Match company name, product name, specifications, applications, claims, and question coverage.
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