Definition
Evidence is specs, process, or other verifiable context placed next to a claim. A slogan with no spec, process, or verifiable context does not count as evidence for that claim.
Short answer
What counts is a spec, a process, or other verifiable context sitting next to the claim. Slogans do not count, because a reader cannot verify them from the page.
What to check
- Place a spec next to the claim
- Or place a process next to the claim
- Accept other verifiable context
- Reject a slogan with no support
What this does not claim
Placing specs or process next to a claim does not guarantee that the claim will be cited or positioned in search. Mika does not guarantee that verifiable context produces a recommendation.
A practical example
Suppose a page claims a product suits a stated process and the process steps sit in the following paragraph. Those steps are evidence beside the claim, whereas a slogan with no spec or process is not evidence.
FAQ
What is the short answer?
What counts is a spec, a process, or other verifiable context sitting next to the claim. Slogans do not count, because a reader cannot verify them from the page.
What does this page not claim?
Placing specs or process next to a claim does not guarantee that the claim will be cited or positioned in search. Mika does not guarantee that verifiable context produces a recommendation.
Next step
Run a structured SEO + GEO audit to see health findings, growth gaps, and a blueprint you can act on.
Clearer entities, answers, evidence, and context make pages easier to understand and reference. Results in any answer product are not guaranteed.