Direct answer
Entities are the stable things your site talks about — company, products, applications, documents. Evidence is the support behind claims. Answerability is whether a page gives a direct reply to a real question.
Together they strengthen GEO Health: clearer understanding and reference readiness on the live site. They also support growth when missing answers or thin proof become blueprint actions. They do not create an overall score with SEO Health or SEO Growth, and they do not guarantee citations or rankings.
The three blocks
- Entity clarity — Consistent company and product names, relationships (products under company, applications under products), and facts that do not contradict across pages or languages.
- Evidence coverage — Specs, process notes, documentation, and other checkable context attached to claims. Slogans without support stay weak.
- Answerability — Short, findable answers on the owning page, not only long prose or marketing narrative.
Relate these to the four independent capabilities. Weak entities and evidence are primarily GEO Health issues. Missing questions are GEO Growth (and often SEO Growth) opportunities. Crawl and architecture issues remain SEO Health. Topic and market gaps remain SEO Growth. Keep panels separate after diagnosis so the blueprint assigns the right job.
Multilingual sites need the same entities and evidence to stay aligned across markets. Translating a nav label is not enough if product names, specs, or claims drift.
Example
A product page says “industry-leading durability” with no measurable attribute, no test context, and no link to documentation. The entity (product name) may be clear, but evidence and answerability are thin. A buyer asking “What duty cycle is this rated for?” finds a slogan instead of a reply.
Diagnosis labels the claim as unsupported and the duty-cycle question as uncovered. The blueprint adds a definition, rated attributes, a documentation link, and a two-sentence direct answer. Re-audit checks extractability and consistency — still without promising that any answer surface will quote the page.
FAQ
How do I know if my company information is clear enough?
A visitor should be able to state who you are, what you sell, and where you operate from the site itself — with consistent names across key pages and languages. If those facts conflict or hide behind slogans, entity clarity is weak even when the site crawls well.
What information is missing from my product pages?
Many product pages list features but skip definitions, use cases, specifications, proof, and short answers to selection questions. Adding those blocks improves answerability and evidence coverage. It makes pages easier to understand and reference — without guaranteeing that any system will cite them.
What proof should support claims on the site?
Tie claims to specs, process descriptions, documentation, or other verifiable context on or linked from the page. Vague marketing adjectives without evidence weaken trust for people and for answer surfaces that look for supportable statements.
Sources
- Mika Visibility: entity, evidence, and answerability as GEO Health building blocks — mikaovo.ai
- Google Search Central — helpful content and clear, accurate information for people (public guidance)
- General practice: support claims with checkable context so pages are easier to trust and quote
Clearer, better-supported pages are easier to understand and reference. Results such as citations or rankings are not guaranteed.