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What are informational, commercial, and transactional intents?

Informational, commercial, and transactional are the three intents used when questions on the site are classified.

Educational material only. Mika does not guarantee search rankings or AI answer citations.

Definition

The intents used on the site are informational, commercial, and transactional. Commercial intent is a query a product page can honestly support with specifications, use cases, and proof, and informational and transactional are the other two intent labels kept separate from that commercial case.

Short answer

Informational, commercial, and transactional are the intents used on the site. A commercial query is one a product page can honestly support with specs, use cases, and proof, while the other two intents stay as separate labels.

What to check

  • Informational intent is used
  • Commercial intent is used
  • Transactional intent is used
  • Commercial needs page proof

What this does not claim

Labeling an intent does not guarantee that the page will rank or be cited for that query. Mika does not guarantee search rankings or AI answer citations for informational, commercial, or transactional questions.

A practical example

Question coverage can record a buyer question beside one of these three intent labels. A commercial question is one the product page can honestly support with specifications, use cases, and proof, while informational and transactional questions keep the other two labels the site uses.

FAQ

What is the short answer?

Informational, commercial, and transactional are the intents used on the site. A commercial query is one a product page can honestly support with specs, use cases, and proof, while the other two intents stay as separate labels.

What does this page not claim?

Labeling an intent does not guarantee that the page will rank or be cited for that query. Mika does not guarantee search rankings or AI answer citations for informational, commercial, or transactional questions.

Next step

Run a structured SEO + GEO audit to see health findings, growth gaps, and a blueprint you can act on.

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Clearer entities, answers, evidence, and context make pages easier to understand and reference. Results in any answer product are not guaranteed.