Definition
Search intent is the informational, commercial, or transactional purpose of a query. The label describes what the searcher is trying to do on the site, not a future position.
Short answer
Search intent is the purpose behind a query, and on this site that purpose is informational, commercial, or transactional. It classifies the query. It does not assign a rank.
What to check
- Label informational purpose
- Label commercial purpose
- Label transactional purpose
- Do not turn intent into a position
What this does not claim
Labeling intent as informational, commercial, or transactional does not guarantee the matching page will rank. Mika does not guarantee a result from intent mapping alone.
A practical example
Suppose one query asks how a process works, another asks which option fits a job, and a third asks how to request the product. Those are informational, commercial, and transactional intents, and the labels describe purpose rather than a promised position.
FAQ
What is the short answer?
Search intent is the purpose behind a query, and on this site that purpose is informational, commercial, or transactional. It classifies the query. It does not assign a rank.
What does this page not claim?
Labeling intent as informational, commercial, or transactional does not guarantee the matching page will rank. Mika does not guarantee a result from intent mapping alone.
Next step
Run a structured SEO + GEO audit to see health findings, growth gaps, and a blueprint you can act on.
Clearer entities, answers, evidence, and context make pages easier to understand and reference. Results in any answer product are not guaranteed.